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HOME
ABOUT
COACHESCOACH
EVENTS
PROGRAMMES
EXECUTIVE COACHING30X Business MasterMINDGrowthCLUB12 Week Sales Training12 Week Management Training12-Week High Performance Teams12-Week Business MasterCLASSPlanningCLUBAssessmentsONLINE
FREE SESSION
TESTIMONIALS
CONTACT
BLOG
STORE
CAREERS
FAQs
BEST FOR...
BOOK A CALL

WE'RE HERE TO HELP

“The biggest risk you can take, is to do nothing.” - Bradley J Sugars, Founder, ActionCOACH

We have an amazing team who are aligned around our common vision of “Jamaican abundance through business re-education, leadership transformation and team activation”. We help driven and energetic business owners and leaders increase their profits and their operating efficiencies.

As your coaches and advisors, we will help you achieve more using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades. We will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels.

Marcia Woon Choy

CEO and Business & Executive Coach

Marcia is the CEO of the ActionCOACH Jamaica Firm since 2010. She and her team are committed to helping business owners in Jamaica to Transform their Lives and Businesses. A powerful and persuasive presenter and motivational speaker, Coach Marcia has inspired hundreds of business owners and their teams to achieve higher levels of excellence for both their businesses and for themselves. She is a Master COACH and a Global Trainer, and has been consistently ranked in the Top 100 coaches.

She has the distinction of having many of her firm's clients win awards at the Business Excellence Forum Awards (now BIzX) over the last 6 years.

She is also member of the ActionCOACH Chairman'sCLUB into which she was inducted in August 2020. A member of the Jamaica Chamber of Commerce, she serves on the Marketing and Membership Committee.

Moses Chybar

Certified Business Coach

An astute business man and successful entrepreneur Coach Moses states that he has distinguished himself through hard work, determination and philanthropy. His entry into business and management has seen him pursuing studies at the Penn Foster University, Jamaica Institute of Management, Grant Cardone University, the Proctor Gallagher Institute, John Maxwell Academy, and The University of The West Indies Open Campus.

A winner of the NCB Capital Quest 2016 and a recipient of the Governor General’s Award for excellence in August 2018, he gives of his time despite his extremely busy schedule, and never says no to a cause without a valid reason.  He is also the President of the Westmoreland Chamber of Commerce and Board Chairman for The Manning’s School.

Married for over 26 years with 3 children he is the father of two girls and one boy. He believes that the four main priorities in life are Spirituality, Family, Health, and Business.

Laycya Holmes Graham

Certified Business Coach

Coach Laycya is a results-driven business professional with a reputation for dependability, excellence, and consistently exceeding client expectations. With a proven track record of leading high-performance teams and closing major deals for Fortune 500 companies, she blends corporate expertise with a passion for helping others achieve their full potential.

Her groundbreaking career began when she became the first Microsoft Academy College Hire by Microsoft Jamaica — a milestone that set the stage for her rapid rise to Country Representative. In this role, she spearheaded all aspects of the business — sales, operations, marketing, and service delivery — driving growth and positioning Microsoft as a market leader in Jamaica.

She later advanced to Country Manager for Jamaica and Customer Success Lead for the Caribbean at Inova Solutions, one of Microsoft’s largest partners in the region. There, she deepened her expertise in technology adoption, customer engagement, and strategic sales across multiple Caribbean markets.

Coach Laycya holds multiple elite credentials, including:

  • Microsoft Licensing Specialist (MLS)
  • Microsoft Certified Technology Specialist (MCTS)
  • Certified Microsoft Adoption Specialist
  • Leadership and Challenger Selling training from INSEAD
  • Leadership certifications from Fujitsu and Microsoft

Known for her ability to translate complex business and technology strategies into actionable results, she now channels her skills into coaching business owners, executives, and sales teams to achieve breakthrough performance.

Outside of her professional work, Laycya is a dedicated wife and mother of two, and an active member of her church, serving in various ministries. She enjoys reading, dancing, and singing — passions that reflect her vibrant personality and zest for life.