As a business owner, I am sure you’d like to kick your sales up a notch. Here are 3 tips that will get you on your way:

1.    Define your Why. Have you ever considered “Why” you are doing this? To what end?  What do you stand for that goes beyond a profit figure? Business owners who have a clearly defined sense of purpose or vision have better results over the medium to long run and have a greater sense of fulfillment than those who do not. This is because you are able to rally your team, your customers, frankly all stakeholders around this purpose which ignites passion and commitment and ultimately drives results.  Just look at Apple. Spend some time considering your Vision for the business.

2.    Rev up your sales engine. Regardless of whether you are self-employed, have a few team members, or have a full-fledged sales team...sales is everybody’s business! Sales is the life-blood of the business yet so many business owners wing it.  When was the last time you or your team read a book on sales? Or attended training or a workshop? If you can't quite recall, then you are doing yourself, your team and your customers a grave injustice. If you are passionate about what you do and offer, then you have a responsibility to ensure that you and your team are the best that they can be to convert prospects into life-long customers. Not every prospect is sitting around just waiting to buy from you.  Not to mention, your competition is looming! Selling takes skill, skill that goes way beyond getting along with people. Without sales you have no business so invest in yourself and your team.

3.    Learn to adapt. People are different. Your most powerful tool as a business owner and leader is your ability to adapt your behaviour and communication style to that of your audience, whether it's your team, suppliers, prospective or existing customers. Have you ever noticed how some of your relationships and communications flow smoothly and others are strained and uncomfortable? Wouldn’t it be far more productive and pleasurable if you could improve those that are challenging you? The ball is in your court. It's far more impactful for you to understand others behaviour and ideal way of communicating and adapt accordingly rather than doing things the way you have always done it or the way YOU like to be communicated with. Relationships are not “one size fits all.” Consider looking at tools like the DISC profile, a personality and behavioural framework designed to help you understand your style and that of others. One thing is certain; people do business with people they like and trust! So, if you want to improve your likelihood of success with your stakeholders then invest some time developing these skills.

If you would like to purchase a DISC profile assessment for yourself or a team member clicK HERE to purchase.